There's a big difference between playing to win and playing not to lose.

When you’re playing not to lose, every move you make comes from a place of caution, safety, and fear. It’s the classic scarcity mindset: you’re guarding what you already have, scared to take risks or chase after bigger opportunities. You're essentially in defensive mode—carefully tiptoeing around, hoping nothing goes wrong.

On the other hand, playing to win is entirely different. It means you’re proactive, willing to take thoughtful risks, and genuinely optimistic about your outcomes—even if they seem a bit ambitious or unrealistic. It's an abundance mindset: you believe there's always more out there, and you're constantly reaching for bigger and better things.

Here's how you know the difference:

• Playing not to lose looks like hesitating, making minimal effort, and avoiding mistakes at all costs. You're holding back, worried about criticism or failure.

• Playing to win feels exciting and expansive. You make bold decisions, embrace uncertainty, and welcome challenges as opportunities to grow.

Interestingly, research shows that operating from scarcity—playing not to lose—actually lowers your cognitive ability and stifles creativity. It literally makes you less intelligent in stressful situations. Meanwhile, embracing an abundance mindset opens your mind, sharpens your thinking, and allows you to perform at your absolute best.

What are we doing next?

We are creating an AI Agent that would work as a Marketing Analyst, it will collect data from Meta Ads, Google Analytics and Shopify and answer all your questions in depth, generate reports and give insights to improve your performance.

We are going live with our beta in June 1st week and currently we are building a waitlist. Would you like to join the list to stay updated with product development and also help me built a fantastic products?

1565 people have already joined the waitlist.

If you are someone whose works depends extensively on Facebook/Instagram Ads, consider joining the waitlist.