Expanding the Surface Area of Luck

Mental Model to Magnetize Fortunes in Your Favor

Experimentality is my corner of the Internet, my journal where I share everything it is taking me to build a bold and solid business.

Jason Wahler Long Time GIF by The Hills

Hello Hello, 
Wassup, How are you?

I know I know, I haven’t been writing regularly and have been off for almost a month now. But I come bearing good news.

We have launched another newsletter → DoctorsEdge. 🎉🎊🥳🍾

I am not sure if you folks know it but I come from a family of doctors. My Father, mother, and brother all are doctors. And I have grown up around doctors.

I believe with the amount of research and learning a doctor needs, we need more simplified and shortened content for them.

Also, this is one of our first publications in a very niche B2B space. Excited to see, how will we be able to monetize it in the long term.

Surface Area of Luck

So, I have been very lucky all my life. All the time! Somehow every time, the right things happens at the right time which keeps me going for some years.

Let’s talk about how this newsletter business came into existence.

Last year in April/May, I was working on a product gig for a client from the US. I was paid in $ and was having a great time, but I knew this was supposed to come to an end in December and wanted to figure out what next. Ideally, I wanted another PM gig in the US. But, two questions loomed upon me.

  1. How do I find another product gig from a US client? because ab toh $ me hi kamana tha.

  2. If I continue this path, I will probably end up finding a new gig every 6 months, and sales for consultancy is one of the most painful things. So was wondering what to do.

So, while on X (twitter), I found Smallbets. It looked interesting and was $150 for a lifetime. I bought it. (Ask me for a referral, if you want to join Smallbets)

Now, as soon as I was in the online community, I started reading about what people are doing and there I was introduced to the world of newsletters and the business model and influence it had. I was intrigued. Then I went down the Rabbit Hole of the newsletters and was mesmerized by its power.

While doing all of this, I also hired a ghostwriter to create content for LinkedIn and X and also, hired a video editor to become an Instagram/Youtube Influencer. 😂😂

Okay. Coming back to Newsletters, then I decided to launch ProductMonk to reach out to product folks, show my expertise in the form of thought leadership, and hope to get some clients and build a pipeline. In the worst case, had thought that it would help me find a job, if needed.

ProductMonk did not end up getting me a gig but instead gave birth to a media company that I love running and building.

What if —

  • I would not have joined Smallbets?

  • I would not have paid attention to the discussion about the newsletter?

  • I would not have launched ProductMonk in its shittiest form? It was very poor content and design in the initial days. Very very bad.

No doubt, I would have worked hard. But, I was always lucky to be at the right place at the right time.

Now, back to the Surface Area of Luck. 👇🏻

What is luck?

Imagine luck is like a big, invisible net that catches good things. Some people seem to have a really big net, so they catch a lot of good things, while others have a small net.

What does the mental model - Surface Area of Luck mean? 

The mental model "Surface Area of Luck" refers to the idea that the more opportunities one creates for themselves, the more likely they are to encounter luck or favorable outcomes. This concept suggests that luck is not entirely random but rather a result of putting oneself in situations where positive outcomes are more probable.

Eg: Imagine luck is like finding shiny rocks. The more you look for shiny rocks by exploring different places and trying new things, the more likely you are to find them. So, if you want to find more shiny rocks (luck), you need to go on adventures and be open to new experiences!

How does luck impact our life?

Luck is a bit like finding a golden ticket in a treasure hunt! Picture yourself working hard at your job, and suddenly you get a chance to work on a really exciting project. That's luck at play! Sometimes, luck helps us jump ahead in our careers without even planning for it.

I was looking to increase my reach when I stumbled upon Newsletters. When, we started, we thought of trying it out for a month to figure out this new silver shiny object. We had bare minimum expectations and the goal was simple, can we maintain the consistency and grow to 150 subs in a month? Once, we achieved it, we moved forward. I was lucky to give it a shot and get into the rabbit hole.

Luck is crucial because it opens doors to new opportunities and accelerates our professional growth. It's like a lucky charm that makes our career journey more exciting and rewarding.

How to increase the surface area of our luck? or get more lucky.

  1. Try New Things: Explore different activities, hobbies, and interests. The more things you try, the more chances you have to stumble upon something that brings luck your way.

  2. Expand Your Network: Meet new people and build relationships. Networking opens doors to new opportunities and increases the likelihood of fortunate encounters or collaborations.

  3. Be Open-Minded: Stay open to unexpected opportunities and possibilities. Sometimes, luck comes when we least expect it, so keep an open mind and embrace new experiences.

  4. Take Calculated Risks: Don't be afraid to step out of your comfort zone and take risks. Taking calculated risks can lead to new opportunities and experiences that may bring luck your way.

  5. Stay Positive: Maintain a positive attitude and outlook on life. Positive thinking can attract good things and create a mindset that is receptive to luck.

  6. Be Persistent: Keep trying, even when things don't go your way at first. Persistence increases your chances of eventually finding luck and achieving your goals.

  7. Stay Prepared: Be prepared to seize opportunities when they arise. Stay organized, keep learning, and be ready to take action when luck presents itself.


Even though luck seems like magic, there are ways to get more of it. By being open, making friends, being ready for adventures, and thinking happy thoughts, you can make your luck net really big. So, start today, try new things, make new friends, and be ready for all the good luck that's going to come your way. Remember, finding luck is like a game, and you can get really good at it!

Also, luck isn't just about being in the right place at the right time—it's about being the right person in the right place at the right time.

If you want to launch your newsletter, I have created a free 7-email course with relevant resources and guides. Go out there and tell your story.

What are we up to at Moonshot Media?

  • We launched a new publication DoctorsEdge. 🎉🥳🎊
    As the name suggests the target audience is Doctors and we share 5 min - of medicine, disease, and innovative research case studies.

  • 3 more folks joined our team in Feb. Dr. Shreya Jani as a writer for DoctorsEdge, Sudeep Sarkar who will take care of the growth of our newsletters, and Eleaus Hrangkhawl who will take care of media sales for us.

  • We have one more publication right around the corner and ready to be launched and I am sure, all of the readers here would love to read it. Will share an update in 2 weeks.

If you are someone who controls marketing budget and decisions and find an alignment with the audience of Marketing Monk, Product Monk, and Adventures of India; do consider sponsoring the newsletter.

We have run some ads in February and have seen great results for our clients. Feel free to reach out to me at [email protected] to explore a partnership.

Stats ☕️

Product Monk → 30,387 Readers

Marketing Monk → 28,184 Readers

DoctorsEdge → 118 Readers

Adventures of India → 6,334 Readers

Experimentality → 6,717 Readers

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